Lasting two weeks, this tournament is the third one hosted for the year. Students often ask each other for certain pieces, fully adopting a team dynamic. Also, because of the two boards to work with, there is more strategy involved than with traditional chess as partners help each other. With only five minutes of time on the clock for each player, this tournament gets more than interesting. In round-robin style, all teams play each other and the winner is determined by the pair with the most wins.
Players pick their partners at the beginning of the tournament, and teams stay the same throughout. Herzig, arguably one of the least boring teachers on campus, has spent four years turning the chess club away from being perceived as “boring.” Senior Alex Nguyen agrees, noting that “only cool kids play chess.”
two timed chess where you give your captured pieces to your partner to be placed on their board,” according to senior Jake Truex. Unlike traditional chess, bughouse is defined as “two vs. Micah Herzig’s room and has brought cheering crowds as teams compete for the victory. The Bughouse tournament, a team version of chess, has engulfed Mr. It marks VADR Media’s second major play in the gaming and esports space, following on from its recent exit from Let’s Play Live, Australasia’s largest linear and online esports broadcaster and platform, which it founded in 2016.Chess doesn’t always have to be a boring game for nerds. “Checkmate’s platform and broadcast capability paired with Livewire’s gametech offering and industry expertise will be a gamechanger for brands, adding to our already broad inventory offering.”Ĭheckmate is a new VADR Media initiative and a skills based platform that allows users to compete to win cash, credits, crypto and in-kind rewards. They have an established track record of bringing new media to market, from pay-per-view to esports, sports and esports governance and successfully driving audience growth. Livewire Co-Founders and Co-CEOs, Brad Manuel and Indy Khabra said: “The Livewire team is thrilled to partner with VADR Media and Checkmate.
Much like gaming, chess is popular with players in the 18-34 demographic, and is underpinned by a strong presence within schools due to its connection with STEM and recognition as a sport by the International Olympic Committee. Adding to the growth of traditional esports, its ability to conduct international competitions remotely without lag creates a platform for brands to advertise to a highly engaged user base. See also: Livewire announces new executive appointments to support global expansionįollowing pandemic lockdowns and the release of Netflix’s hit mini-series The Queen’s Gambit (2020), the popularity of chess has increased significantly, particularly amongst females. Livewire will act as part of Checkmate’s commercial arm to represent its online and broadcast assets to brands and agencies, and will enable Checkmate to leverage its proprietary game-tech stack to create programmatic in-game advertising and custom brand integration solutions. Australian-founded gaming marketing and gametech company, Livewire has announced a new partnership with VADR Media’s Checkmate.Ĭheckmate is an online competitive chess platform that focuses on producing and broadcasting online tournaments for an estimated 700 million active online chess players around the world.
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